In Wealth Management & Insurance, our goal is to be the best Wealth and Protection Manager in Europe and Latin America. WM&I is currently one of the Group's growth drivers. In a difficult year, where the market registered volume decreases, we produced remarkable results.
In Private Banking, we continued to expand our range of high-value products, both in alternative financial products and investment funds or specific real estate investment services. This allowed us to attract €11.7 billion in the year and increase profit by 40% in constant euros.
In Asset Management, financial market volatility impacted portfolio valuations and, consequently, negatively affected the assets under management. However, we worked to strengthen our alternative product offering based on our ESG objectives. As a result, we generated a profit of € 580 million.
Finally, in Insurance, we grew strongly, with total premiums increasing 24% mainly due to protection insurance in Europe and non-credit insurance in the Americas. The Auto business maintained high growth rates and digital sales accounted for 20% of the total sales volume.
As a result, WM&I generated 31% of the Group's total fees and the profit, considering net fees ceded to the branch network, was €2,728 million, 10% higher year-on-year in constant euros.